OFIRGU
Hi, I’m Ofir Gurevich.
I’m a multidisciplinary graphic designer based in Tel Aviv, Israel.
I specialized in Branding, Visual Identity, Typography, Packaging, Art Direction, Logo Design,
Creative Thinking, Editorial & Book Design and Web Design.
(2025-Today)
Brand designer
at Wix’s Brand R&D Team
(2020-2024)
Senior graphic designer
at Field-Day Studio
(2017-2021)
B.Des Visual Communication,
Shenkar College
(2020)
Exchange Program,
HAW Hamburg
EMAIL
INSTAGRAM
Project
Year
Info
01 BASE44(2026)Logotype design
(Rebranding)
Base44 is the AI-powered platform that lets users build fully functioning apps in minutes. Using nothing but natural language, Base44 enables anyone to turn their words into personal productivity apps, back-office tools, customer portals, or complete enterprise products that are ready to use, no integrations required.
Designed at Wix MKT Studio.
02 WIX HARMONY(2026)Branding and
Image making
Wix Harmony is a next-generation hybrid website builder designed to transform how websites are created. It combines AI-powered generation with precise drag-and-drop control, enabling users to build the site they want, the way they want. Full pages, layouts, and content can be generated using natural language, then refined down to the smallest detail. The result is faster, more flexible website creation without compromising quality and creative freedom.
Designed with Wix’s R&D Team.
03 LAVYAN(2025)Logo design
and Brand identity
Lavyan is an online shop that sells timeless futuristic design pieces from the mid-20th century. Their collection features iconic Space Age, Mid Century Modern, and Postmodern objects and furniture, reflecting a future once imagined. All items are carefully curated and restored to the highest standards, offering a glimpse of history and innovation. Through the lens of design's most creative eras, these pieces embody the visionary aesthetics of the past in modern spaces.
04 HAR(2024)Logo design, Brand identity
and T-shirt design
HAR specializes in one-of-a-kind upcycled clothing, with each piece thoughtfully crafted from carefully selected original textiles. The logotype, with its minimalist lettering, reflects the brand's dedication to simplicity and craftsmanship. Inspired by the textures of stitching and fabrics, the logo captures the essence of HAR's creative process, blending a refined aesthetic with the artistry behind every design.
Designed with Field-day Studio.
05 OBJECTS OF MIGRATION(2024)Book design
Yssaf Ohana's case study explores the migration journey of his grandmother, Gila Ohana, from Morocco to Israel, mapping the spaces that defined her movement from Marrakesh to Kiryat Gat. The project contrasts her experience with speculative migration spaces that Yssaf designed, merging fragments from her journey with imagined future migrations of his own: a floating sea structure, a building in Berlin, and a family home near the Gaza Strip. The work was done as part of Ohana's final project, Department of Architecture, Bezalel Academy.
06 EYLA(2024)Logo design
and Brand identity
Eyla Delicatessen on Sheinkin Street in Tel Aviv embodies a blend of modernist nostalgia, with its logotype evoking the charm of vintage Hebrew commercials and classic Tel Aviv cafés. The design captures the essence of Israel’s retro aesthetic, combining a sense of heritage with contemporary style. Stepping into Eyla feels like stepping into a warm, familiar space that makes you feel right at home, offering a comforting atmosphere that reflects the vibrant past of the city while maintaining a modern edge.
Designed with Field-day Studio.
07 TEL AVIV INTERNATIONAL
STUDENT FILM FESTIVAL (2024)Brand identity, Posters, Website
and Merchendise design
TISFF was founded in 1986 as an initiative of students of the Steve Tisch School of Film and Television at Tel Aviv University. Since then, the festival has been held annually every June at the Tel Aviv Cinematheque and throughout the city and presents more than 150 short films from Israel and around the world. The Tel Aviv International Student Film Festival is the largest of its kind in the world and is considered one of the three most important in its field.
Designed with Field-day Studio and Gil Warnick.
Illustratior: Stav Asis.
08 TIME AND PLACE,
TZORA VINEYARDS 30th ANNIVERSARY(2024)Book design
The book “Time and Place” follows a chronological journey, beginning with the Thetis Ocean and the fossil remnants it left behind, progressing through the formation of the unique soil in the Judean Hills, the ancient technique of terrace building in Middle Eastern agriculture, and leading up to the establishment of the winery and its current operations. The story is told through the juxtaposition of art and wine culture, featuring unique visual elements such as archaeological artifacts from the Israel Museum Collection, photographs of contemporary dance performances, a poem written by Eran Tzur specifically for the book, and works by contemporary artists like Aram Gershuni, Miriam Cabessa, Farid Abu Shakra, and Liat Elbling. The photographs capture the seasonal cycle in the vineyards and the daily activities at the winery, showcasing how art is often inspired by nature.
Designed with Field-day Studio.
09 TEL AVIV INTERNATIONAL
STUDENT FILM FESTIVAL (2023)Brand identity, Posters
and Merchendise design
TISFF was founded in 1986 as an initiative of students of the Steve Tisch School of Film and Television at Tel Aviv University. Since then, the festival has been held annually every June at the Tel Aviv Cinematheque and throughout the city and presents more than 150 short films from Israel and around the world. The Tel Aviv International Student Film Festival is the largest of its kind in the world and is considered one of the three most important in its field.
Designed with Field-day Studio and Gil Warnick.
Illustratior: Stav Asis.
10 SHENKAR COLLEGE
2022-2023 CAMPAIGN(2022)Campaign design
The Shenkar registration campaign for 2022-2023 is all about embracing the new vibe in our post-COVID world. With a cool, fluid look that reflects how we see time and space differently now, the campaign gives a fresh spin to the familiar logo, representing a more laid-back approach to education and creativity. Shenkar is inviting a new wave of students to dive into the exciting future of art, design, and engineering, where boundaries are blurring and creativity is flowing like never before.
Designed with Field-day Studio.
3D design and motion: Eli Magaziner.
11 OLLU (2022)Logo design, Brand identity
and Packaging design
OLLU is a contemporary eyewear brand that seamlessly blends modern design with a vintage flair. Each pair of eyewear is crafted with meticulous attention to detail, combining high-quality materials that ensure both durability and comfort. The brand’s packaging reflects the same thoughtful design ethos, using eco-friendly materials that are both sustainable and stylish, adding an extra layer of sophistication to the unboxing experience. OLLU’s distinctive color palette, featuring a mix of cool, muted tones and bold accents.
Designed with Field-day Studio.
12 TEL AVIV INTERNATIONAL
STUDENT FILM FESTIVAL (2022)Brand identity, Posters
and Merchendise design
TISFF was founded in 1986 as an initiative of students of the Steve Tisch School of Film and Television at Tel Aviv University. Since then, the festival has been held annually every June at the Tel Aviv Cinematheque and throughout the city and presents more than 150 short films from Israel and around the world. The Tel Aviv International Student Film Festival is the largest of its kind in the world and is considered one of the three most important in its field.
Designed with Field-day Studio and Gil Warnick.
13 ARIELA CAFÉ(2021)Logo design
and Brand identity
Ariela Café, nestled within the Beit Ariela Library in Tel Aviv, offers a serene spot for coffee lovers amidst one of the city’s cultural landmarks. The café’s logotype design aligns with the architecture the Brutalist architecture of the library, characterized by its bold geometric forms and minimalist aesthetic. This architectural style connects the café to another Tel Aviv icon, the Museum of Art, as both buildings embody the city’s Bauhaus and modernist heritage.
Designed with Field-day Studio.
14 CRAFTOPIA FESTIVAL (2021)Concept, Brand identity
and Poster design
Craftopia is an international event that showcases traditional handmade crafts from around the world, many of which are endangered and practiced by only a few master artisans. This year's featured crafts are recognized by UNESCO as part of the Intangible Cultural Heritage of Humanity, aimed at preserving cultural creativity. Craftopia provides a platform for these artisans to share their knowledge through workshops, lectures, and exhibitions, inviting young designers, artists, anthropologists, and culture enthusiasts to engage with and experience the richness of global craft traditions.
Final B.Des Project at Shenkar College’s Visual Communication department.
Lecturers: Yoav Gati and Yael Bogen.
15 NICHE(2020)Concept, Brand identity
and Objects design
Tea time allows us a moment to reflect while the rest of the world dissolves. The constant buzz of our hectic lives is
momentarily lifted for one pure moment. In my design, I kept a space between the mug and the wood coasters to keep the tea bag warm and ready for redipping. Niche is committed to give you a tea drinking experience which is both cozy and elegant.
Course: Object Design and Branding (4th year at Shenkar College).
Lecturer: Michal Pauzner.